Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
What started in 1998 as a stick figure drawing behind the letter ‘O’ to show the team were out of office attending Burning Man Festival has now developed into intricate designs, games, artistic presentations of famous figures and events. Do you know the very first Google Doodle was designed staging a message somewhat like ‘bunking from the office’? In 1998 Brin and Page took an off to go the Burning Man festival in Nevada. The Burning Man doodle was designed by the Google guys and added to the homepage to let their users know they bunked their office. Thought-provoking! These doodles complements the Google work culture too where employs can work wearing shorts and have many recreational options as well.
The moment you open up your laptop on a new day, and find that the homepage of your internet browser has been overhauled by some appealing art; these are the Google Doodles that are providing an unparalleled entertainment for all of us today. Google is the brainchild of Sergey Brin and Larry Page. With every new doodle comes a wave of online news, articles, discussions followed by Facebook likes and twitter buzzing about it. They act as a welcome splash of variety into the boring daily routine.
The minds behind these doodles called Doodlers believe that they are a way to humanise the homepage. The doodles are in their opinion a medium to portray some of the Google’s personality. The best thing about doodles always aims to celebrate interesting events and anniversaries that reflect Google’s personality and love for innovation.
Putting aside the use of traditional advertisements in market itself, Google adopted the strategy of differentiation. Other than its strong hold at speed and quantity of results, the doodle acts as a powerful creative asset for Google and its success. Ideas come from all over including Google employees and users like you! The team meets weekly for brainstorming sessions but four times a year does an official review of all the ideas to come up with a schedule of about 90 doodles.
In a world where companies spend millions to design and protect their logos, Google’s doodle has come forward as an extremely bold and clever strategy. Google can afford to do it because it is so well known and pervasive. They have the latitude to do what most companies would never dare to do.
Tata has not changed its logo since its birth. But Google dares to change its logo because it is an online company that people log onto every day. It helps in drawing people attention. People now have an excitement what it is today and speculate what it will be tomorrow. Yet, Google Doodle is also about consistency. Though, the logo changes regularly, but it mostly maintains the sign rainbow colours. Thus, it acts as an effective tool of branding and marketing for Google because it takes suggestions from public.
Google has defied the orthodoxy, the Google logo has constant charming interactive engagement that gets much press and buzz and has taught a unique path of marketing. Once the schedule has been created the actual doodling process begins with each doodler picking ones they want to work on. For local doodles running in a specific country (ex: France, Japan, Russia) the doodler is paired with a Googler in that country’s office. The local Googler helps advise on cultural relevancy and the doodler takes care of the design. Each doodle will go through rounds of revisions before being shared on the home page. Feedback helps in its development and comes from the local Googler as well as being reviewed in the team’s weekly creative review sessions. Once it’s finished, it’s prepared for launch, translations are added (ever notice that when you put your mouse on the doodle some text comes up) and then it’s off to a home page near you!
Google has offered us some new Google Doodles in the beginning of 2013. A Doodle is in the form of a game celebration of Frank Zamboni’s 112th birthday. Google celebrated India’s 64th Republic Day, which marks the anniversary of adoption of the Constitution of India. The doodle featured an image of India’s national animal; tiger, which appears to be glaring at you, while India Gate appears at the lower left corner. We have almost passed two months in 2013 and we can spot around 50 electrifying doodles on the Google homepage. In fact, instead of its usual doodle at the end of 2012, Google India has put up a small white candle as a tribute to the young rape victim from Delhi who breathed herself last in Singapore.Hence, Google doodle has defied all traditional practices and set new lessons of marketing. There have been more than 1000 doodles which are increasingly becoming attractive and shareable. You can see them all at www.google.com/doodles or catch one on your Google home page… You have to check each day because they come as a surprise!